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Caspar Lee - 2 Amy Bryant - 1 Jeffries - 1 Amy - 1 Emilio Arciniega - 1 Bryant - 1 Grace Victory - 1 they're - 1
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☆ UK talent-management company Outreach just hired an ex-Meta exec to be its managing director
  + stars: | 2023-10-02 | by ( Marta Biino | ) www.businessinsider.com   time to read: +2 min
The UK digital-talent-management firm Outreach Agency has hired ex-Meta exec Amy Bryant-Jeffries to be its managing director. Outreach, founded in 2020 by Amy and Emilio Arciniega, has grown to become an 18-person company with 50 talent on its roster. In her new role as managing director at Outreach, Bryant-Jeffries will spearhead the agency's strategic growth efforts, taking it into new sectors. Bryant-Jeffries' career spans 15 years across creator partnerships, talent management, and PR. Prior to her role at Meta, Bryant-Jeffries spent almost seven years at the talent-management firm Gleam Futures, where she worked on partnerships and later became business director for talent and partnerships.
Persons: Amy Bryant, Jeffries, Amy, Emilio Arciniega, Bryant, Caspar Lee, Grace Victory, they're, Emilio Organizations: Outreach Agency, Outreach, Bryant, Northern, Meta, Futures Locations: Gleam
☆ After creators flocked to Instagram Threads, Meta's challenge is to keep them from fleeing
  + stars: | 2023-07-21 | by ( Jonathan Vanian | ) www.cnbc.com   time to read: +11 min
The one major app that's eluded him: Twitter. Threads skyrocketed out of the gate in large part because it was easy for existing Instagram users to create accounts on the new messaging service and connect with their established following. watch nowCurrently, Threads users are unable to search for topics or hashtags that represent hot topics. That could entice some people to use Twitter over Threads, said Tameka Bazile, who works in artist relations and marketing at Time. Like with Threads, creators will wait to see how Twitter works for their peers before "spending much more time making content there," Kaletsky said.
Persons: Jaap Arriens, Brian Moller, Prince, he's, Moller, It's, Elon, Mark Zuckerberg pounced, He's, Caspar Lee, There's, Lee, Adam Mosseri, Jack Whitehall, Musk, Thilina, Marcel Floruss, Floruss, Floruss isn't, Chas Lacaillade, Lacaillade, Tameka Bazile, Bazile, they've, Twitter hasn't, Brendan Gahan, Mekanism, Gahan, Sasha Kaletsky, Kaletsky, Jack Appleby, Appleby, Zuckerberg, Elon Musk, Gary Vaynerchuk Organizations: Nurphoto, Getty, YouTube, Twitter, Meta, Instagram, Rocket, Ventures, LinkedIn
☆ YouTubers and creator-economy insiders react to the sudden CEO shake-up, and describe the challenges that will define the future of the platform
  + stars: | 2023-02-18 | by ( Amanda Perelli | Marta Biino | Sydney Bradley | ) www.businessinsider.com   time to read: +6 min
YouTube CEO Susan Wojcicki is stepping down, and being replaced by chief product officer Neal Mohan. YouTube chief Susan Wojcicki's sudden announcement on Thursday that she is stepping down has sent shockwaves through the creator community. Wojcicki has been YouTube's CEO since 2014, and joined parent company Google in 1999 as its first marketing manager. Chief product officer Neal Mohan will be taking over her role, having previously been in charge of key products like the short-video platform YouTube Shorts and launched subscription services YouTube Premium and YouTube TV. "Susan understood from the beginning the importance of content creators on YouTube," said Alessandro Bogliari, CEO and cofounder of The Influencer Marketing Factory.
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